Digital Marketing Mastery
Master SEO, Ads, Funnels & Analytics
About This Course
Become a complete digital marketing professional with hands-on training in SEO, Google Ads, Meta Ads, conversion funnels, and analytics. Learn strategies used by top brands.
What You'll Learn
Hands-on Projects
Live E-commerce Campaign
Setup and run a real Google Ads search and shopping campaign for a mock e-commerce store.
Social Media Brand Audit
Conduct a comprehensive audit of a brand's social presence and create a growth strategy.
SEO Optimization Project
Perform on-page and technical SEO optimization for a live website to improve rankings.
Course Curriculum
Module 1: SEO Fundamentals
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword research
- Link building strategies
Module 2: Google Ads Mastery
- Search campaigns
- Display campaigns
- Shopping ads
- Video ads
- Campaign optimization
Module 3: Meta Advertising
- Facebook Ads setup
- Instagram advertising
- Audience targeting
- Creative best practices
- Retargeting strategies
Module 4: Conversion Funnels
- Funnel psychology
- Landing page design
- Lead magnets
- Email sequences
- Sales automation
Module 5: Analytics & Optimization
- Google Analytics setup
- Conversion tracking
- A/B testing
- Data analysis
- Reporting dashboards
Your Instructor
Anjali Gupta
Senior Digital Marketing Manager
With 10+ years of experience managing multi-million dollar ad budgets for top e-commerce brands, Anjali brings real-world strategies to the classroom.
Who Should Join?
Career Opportunities
Frequently Asked Questions
Do I need prior marketing experience?
Basic understanding of marketing helps, but we cover fundamentals. This course is designed for both beginners and intermediate marketers.
Will I get certification?
Yes, you'll receive a certificate of completion from The Viral Ideas Academy, plus guidance on getting Google and Meta certifications.
Is this course suitable for business owners?
Absolutely! Many business owners take this course to handle their own marketing or manage agencies effectively.